Taj Hotels, the leading brand under Indian Hotels Company or IHCL, has been named the world’s strongest hotel brand due to significant revenue growth.
According to the “Hotels 50 2024” report by Brand Finance, Taj Hotels achieved the second fastest growth globally, following Sheraton’s Four Points. The report indicates that Taj’s brand value has reached 545 million dollars.
Meanwhile, Hilton retained its position as the world’s most valuable hotel brand for the ninth consecutive year, boasting a brand value of 11.6 billion dollars.
With a 45 per cent increase in brand value to $ 545 million, Taj has become the world’s strongest hotel brand, as per Brand Finance’s Hotel 50 2024 report.
Its improved Brand Strength Index (BSI) score of 92.9 out of 100 earned it an AAA+ rating, the highest brand strength rating awarded by Brand Finance.
Taj also stands as the world’s second-fastest-growing brand. “Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation,” the report said.
Indian hotel brands have always been famous for their hospitality and one brand that has set the benchmark is Taj. The Indian Hotels Company Limited (IHCL) led by Tata group revealed that Taj has been awarded the World’s Strongest Hotel Brand for the second time with the brand valuation exceeding $545 million. This prestigious recognition is from the Brand Finance’s “Hotels 50 2024” report, which ranks the world’s most valuable and resilient hotel brands. This impressive achievement of Taj only reflects the company’s dedication to delivering excellent service and remarkable experiences to the guests. Taj has been setting benchmarks in hospitality since the beginning of the twentieth century and continues to do so with a perfect amalgamation of Indian hospitality and the contemporary world. The range of proper
his prestigious recognition is from the Brand Finance’s “Hotels 50 2024” report, which ranks the world’s most valuable and resilient hotel brands. This impressive achievement of Taj only reflects the company’s dedication to delivering excellent service and remarkable experiences to the guests. Taj has been setting benchmarks in hospitality since the beginning of the twentieth century and continues to do so with a perfect amalgamation of Indian hospitality and the contemporary world. The range of properties Taj has under its umbrella is as vast as it can get, from palaces to city hotels. Taj is committed to delivering the best to its guests and its hard work has paid off with the company receiving many awards making it a leading company in the global hospitality industry. This is a great accomplishment for India as it signifies the country’s capabilities in the hospitality industry. Taj’s success story is a message to other Indian hotel brands to aim higher and contribute to the development of India’s reputation as a country of superior hotel services.
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